Editorial: ‘Moral’ Shopping in New Canaan

One lesson I learned in seven years of studying Latin in the New Canaan Public Schools involves the word ‘mos.’ It’s a noun and in the singular it means habit or custom. In the plural, ‘mores,’ it translates as character because, taken together, a person’s habits and customs form his or her character. It’s where we get our word ‘morals.’

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At the time I launched NewCanaanite.com, nearly three years ago, convenience and cost alone guided my own spending habits. I only asked ‘Can I find it here in New Canaan?’ if I were downtown already and needed something straightaway. Yet today, before purchasing or signing up for anything, I consciously seek out a local retailer or service provider—a habit so ingrained that it’s become second nature, part of my character.

Pine Street Renaissance Expands Downtown New Canaan Footprint

With a growing array of commercial storefronts expanding New Canaan’s downtown footprint, the Pine Street of 2015 is a far cry that of years’ past. Once known primarily for the location of the Post Office and a Grand Union supermarket, Pine Street has undergone a rebirth in recent years, evolving into a destination for established and new businesses alike. “I love our location, I don’t think it could be better,” Eugene Chun, owner of CT Sandwich Co., told NewCanaanite.com. “We’re close enough to Elm Street and all the action but we’re not caught in congestion—it makes things a lot easier.”

Retail businesses are not the only ones attracted to Pine Street. For BJ Flagg, principal at Nurenu Brand Marketing, a need for additional space was one of the reasons in her move from an office on Elm to one on Pine last month.

‘Bingsu’: CT Sandwich Co. Brings Cold Korean Dessert to New Canaan [VIDEO]

Bingsu at CT Sandwich Co
Eugene Chun had thought about serving ice cream or frozen yogurt when he first opened Connecticut Sandwich Co. on Pine Street in October 2013—but two things stopped him. First, the 2007 Wilton High School graduate couldn’t figure out just where to put an ice cream machine in this clean, brightly lit space. He also felt that the local market was saturated with froyo outlets (this was before Red Mango on Elm Street closed). “There are just so many options in New Canaan that I wanted to bring something new,” Chun said.

SLIDESHOW: 20 Things You Only Know If You Shop and Dine in New Canaan

New Canaanites have plenty of reasons to shop and dine locally, and those reasons go far beyond the fact that the village center has scores of independent businesspeople—retailers, restaurateurs, service providers—who work here and have had a tough go with the weather these past few weeks. Our owners-on-site specialize in their fields and offer a wide range of expertise. They support most every community event that locals associate with the town—fishing derby, Waveny summer concerts, Santa’s visit, little league, Holiday Stroll, ice cream social, Halloween Parade. It’s hard to find two important community events in a row in New Canaan that aren’t sponsored in some way by Walter Stewart’s, Karl Chevy or both. Because familiarity breeds conversation and rapport, we can come to know our local small business owners and workers better than we may at, say, out-of-town chains. The slideshow above is a testament to that strong connection—click through to learn more about some of those who make up the economic lifeblood of the business district.

New Canaan’s Top-10 Sandwiches

There is an amazing ratio of sandwiches to people here in New Canaan. So amazing, that a couple of places (most notably the Best Würst and the Forest St. Deli) closed while we compiled this list. It’s important to note that this specific list was relegated to counter service restaurants or delis only. We are well aware of many of the amazing sandwiches that are served at traditional sit-down restaurants here in town.