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Free People-brand jacket ($128) and cutoff shorts ($68) for teens and young women available now at Groove. Judi Anders of New Canaan is manager of the new shop at 115 Elm St. Credit: Michael Dinan
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Fuzzy PJ pants, $48. They range from $28 to $48 and Groove has four different brands. Judi Anders of New Canaan is manager of the new shop at 115 Elm St. Credit: Michael Dinan
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Johnnie-O shirts (polo shirt, $49), and hoodie ($35). Groove carries boys' sizes 2 to 16. Judi Anders of New Canaan is manager of the new shop at 115 Elm St. Credit: Michael Dinan
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Imoga dresses at Groove, L-R priced at $75 and $96. Judi Anders of New Canaan is manager of the new shop at 115 Elm St. Credit: Michael Dinan
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Two Terez bags—an overnight/swim/beach bag ($56) and backpack ($80)—and a fun Ice Cream-brand cosmetic bag ($22). Judi Anders of New Canaan is manager of the new shop at 115 Elm St. Credit: Michael Dinan
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Inside a new clothing, accessories and gifts store serving boys, girls and women, Groove, at 115 Elm St. Credit: Michael Dinan
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Inside a new clothing, accessories and gifts store serving boys, girls and women, Groove, at 115 Elm St. Credit: Michael Dinan
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The "Candy Wall" at the back of Groove, at 115 Elm St. in New Canaan. Credit: Michael Dinan
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Inside a new clothing, accessories and gifts store serving boys, girls and women, Groove, at 115 Elm St. Credit: Michael Dinan
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Inside a new clothing, accessories and gifts store serving boys, girls and women, Groove, at 115 Elm St. Credit: Michael Dinan
A new shop offering a wide range of “on-trend” clothing for boys, girls and women, as well as accessories and gifts, has soft-opened in a brightly lit, colorful space on Elm Street.
A Grand Opening is to be held Friday and Saturday at Groove (here on Facebook and here on Instagram), according to the company.
“We’re so excited to be a part of this great community,” owner Corri Neckritz told NewCanaanite.com through a spokesperson.
The store at 115 Elm St., formerly had been occupied by Ralph Lauren Kids, though it underwent extensive interior renovations to accommodate Groove. It’s Neckritz’s second shop, after Westport, where Groove recently moved into a larger commercial space.
The Planning & Zoning Commission last week by a vote of 8-0 approved the exterior sign at Groove.
We visited the store ahead of this weekend’s festivities—see gallery above for a sample of its offerings. Here’s more background on Neckritz and Groove.