Business
Officials ‘OK’ White—Not Red—Verizon Sign on Elm Street
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Calling the Verizon ‘checkmark’ a logo and saying a proposed sign with a red background would be incongruous with the rest of the street, town officials recently approved a new sign for the company’s location at 139 Elm St. The Planning and Zoning Commission is asking Verizon to remove a second, similar-looking sign that now stands in the window of the downtown business and to create a white sign with red lettering rather than the inverse. Verizon has already lowered its awning to make room for a mounted sign and the proposed would sign would blend in better with the row of businesses there, “rather than a 12-foot wide swath of red background,” P&Z Commissioner Dan Radman said at the group’s Aug. 25 meeting. “It will be a little more in keeping with street elevation right there,” Radman said at the meeting, held in the Sturgess Room at the New Canaan Nature Center.