Business
New Sponsors Step Up To Support NC Softball; Program Sees Rapid Growth
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For decades, iconic New Canaan business Karl Chevrolet has sponsored—and continues to sponsor—little league baseball teams in town. The national Chevrolet company runs a program that distributes funds to specific youth leagues through the 1927-established Elm Street business and local Chevy dealers. This summer, Karl Chevy is expanding its support to include one of New Canaan’s rapidly growing sports for girls: softball. “We’ve met a couple of families from the program and they asked for help,” said Steve Karl, a VP at Karl Chevy and former Bantam league Huron who graduated in 1980 from New Canaan High School. “We said yes, we would do it this year.”
Sponsors for softball have nearly doubled year-over-year, according to Jeff Fortmann, a town resident handling community relations for New Canaan Softball.