Business
Friday ‘Launch,’ New Entertainment Coming to New Canaan’s 51st Village Fair and Sidewalk Sale
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Faced with the unusual prospect of nearby towns holding their own sidewalk sales on the very same day, organizers of New Canaan’s event said many local businesses will kick off a full day early this year. Combined with the town’s uniquely community-oriented event, the strategy is designed to entice shoppers to come to New Canaan both on Friday, July 15—when first-floor businesses will set up tables on a portion of the sidewalk—as well as on Saturday, July 16 for the full Village Fair and Sidewalk Sale. According to Tucker Murphy, executive director of the New Canaan Chamber of Commerce, the entertainment and accessible layout will set New Canaan’s event apart. “We’re confident everyone comes to New Canaan for not only great bargains but a family affair,” Murphy said. On Saturday, more than 100 organizations and vendors will line up along Main, Elm and Forest Streets, which are closed to motor vehicle traffic, and a food court will be located in the Pop-Up Park, according to the chamber.