‘Choose To Be Happy’: New Canaan Friends’ Business Poised for Larger Retail Market

“… honor, pleasure, reason, and every virtue we choose indeed for themselves … but we choose them also for the sake of happiness, judging that through them we shall be happy. Happiness, on the other hand, no one chooses for the sake of these, nor, in general, for anything other than itself.” —from Book 1.7 of Aristotle’s “Nicomachean Ethics,” translated by Sir David Ross

In one way, the rapid rise of the phrase “Choose To Be Happy”—the chord it strikes and, if retail experts are right, its potent marketability—should perhaps come as no surprise to New Canaan residents Matt Konspore and Mike Shullman. On a basic level, the longtime friends became its first adherents and converts—its first “customers.”

A chance remark uttered by a loved one in need nearly two years ago, those four words and the powerful, empowering message they carry took root for the men, and quickly became a kind of byword between Konspore and Shullman at a time when each, in his own way, had been searching for some inspiration. The friends began texting “Choose To Be Happy” to each other and then, on a lark, Konspore ordered up about 10 T-shirts with the phrase printed on the front, had his wife and kids don them and surprised Shullman at his home—one for every member of each family. Immediately, anyone who saw Konspore wearing the T-shirt—say, at Zumbach’s Gourmet Coffee on Pine Street, a regular hangout—had a strong, positive reaction, he recalled.

P&Z Approves Text Changes for Cross Street Development

Planning officials on Monday night took a first definitive step in support of a proposed mixed-use Cross Street structure that’s designed to offer a future, long-term location for the Post Office. The Planning & Zoning Commission at its special meeting assigned a Dec. 15 effective date for three text changes to New Canaan’s Zoning Regulations that the group approved 9-0—the necessary first steps in an updated plan that could see a 3-story building go in at 16 Cross St. with 12 residential units above a 7,000-square-foot commercial space. Half of that ground-floor space could house the Post Office, though a meeting with the federal agency likely requires “some approval on this concept,” Arnold Karp, a managing partner of the company that owns 16 Cross St., said during a public hearing.

P&Z to Cross Street Developers: You Must Convince Us ‘of the Size and Intensity of This Proposal’

Though New Canaan should have mixed residential-and-commercial structures on Cross and Vitti Streets, and a newly located Post Office also would be a desirable “anchor tenant” there, the architects of a plan that would accomplish both must give the town and public time to work through concerns surrounding parking, building height and density, officials said Tuesday night. Those behind the proposal at 16 Cross St. must convince the Planning & Zoning Commission “of the size and intensity of this proposal,” Chairman Laszlo Papp said during the first public hearing on the project. “That is what you have to [do in order to] convince the commission to give a favorable” decision, Papp said during the hearing, held in the Sturgess Room at the New Canaan Nature Center. Several of those in attendance spoke in favor of plans for the 3.5-story structure—with 7,000 square feet for businesses on the ground floor (half intended for a Post Office) and 14 apartments above (11 two-bedroom units at 1,050 square feet and three studios at 560) with 54 parking spaces below—calling the proposal a creative way to solve multiple problems at once, such as creating housing near the village center and breathing new life into a largely neglected piece of the downtown.

SLIDESHOW: Plans Filed for New Post Office, Mixed-Use Structure on Cross Street

[acx_slideshow name=”16 Cross Street Proposed Mixed Use Structure”]

[Editor’s Note: The images in the slideshow above—you can pause it by hovering over an image with your mouse—are from plans for a mixed-use retail-and-residential structure, filed Oct. 6, 2014 with the Planning and Zoning Department by New Canaan’s Karp Associates for the property at 16 Cross St.. The architect is S/L/A/M Collaborative of Glastonbury and land surveyor Rocco V. D’Andrea Inc. of Riverside.]

Tree-lined and Colonial in style, with underground parking, space for a newly relocated New Canaan Post Office and topped by three floors of residential units, site plans this week were filed for the development of 16 Cross St., sketching a streetscape and larger vision for a section of downtown that officials have called “ripe for change.”

A proposal aligned with the recently updated Plan of Conservation and Development that dovetails with recent discussions about the area of Cross and Vitti Streets, the proposed 3.5-story, mixed-use structure would include 7,000 square feet of first-floor commercial space, with residential units on the second, third and fourth floors, totaling about 18,000 square feet, according to a letter filed by property owner 3M Capital Trust LLC in support of a special permit for the project. (A special permit is needed to construct dwelling units in the “Business B Zone.”)

“The property owner is currently negotiating with the United States Postal Service to lease a significant portion of the building as the new location of the New Canaan Post Office,” said 3M’s letter. “A Post Office is delineated as an ‘anchor use’ in the [POCD].

Cross and Vitti Streets: ‘Ripe for Change’

Calling the area of Cross and Vitti Streets a largely neglected section of downtown New Canaan that has potential to serve the community better, officials on Tuesday sketched out a plan to re-imagine its use, density and streetscape, possibly even introducing a newly defined business zone. As it is now, most of the businesses on either side of Cross and Vitti are part of “Business Zone B”—a designation that allows for heavier-duty commercial use such as for garden supplies, hardware and lumber. But the way the area has developed—in some ways, as a kind of industrial park within New Canaan, with repair shops, car washes and print businesses—may not be just how it would be mapped out given a choice now, Town Planner Steve Kleppin said at a subcommittee meeting of the Planning & Zoning Commission. “It’s ripe for change,” Kleppin said during the meeting, held in the Sturgess Room of the New Canaan Nature Center. “It’s the one area that I don’t know if there is anything that couldn’t change over there at some point in time, and there’s already talk of some new development over there, so I think it’s a good idea for us to be out front and really decide how do we want this area to look in the future, what’s the potential of it.”

Kleppin said he has money in the budget now to bring in a planning/design consultant to sketch out some designs and then oversee a series of public meetings and workshops for feedback from residents.